Flamme Rouge, Bedford, United Kingdom

Flamme Rouge, Bedford, United Kingdom

Café, Retail


​The owner of this space sought to use recyclable materials and strong look and dark red color of his logo through to the store. His aim was also to hold bicycle events and rides from the store so important thing for him it was to have seating space and small café.


To meet client all needs and to fit the number of bikes and P&A required and quite small store size, we had to plan the space with great care.

We had combined store till point with café area and till made of recycled palette wood and whole background wall painted with chalkboard paint so the store owner to show café menu and events happening that store is organizing for their customers and to be able to update it easily. We had created space for two large fridges as well as for coffee machine and upcycled scaffold board shelving for range of teas, cakes and for up sale product around the area at the same time. We had planned palette wood feature bike stand with shelving under it that stands in front of till area, scaffold board 8-seater table with palette wood / dark red feature wall for future store posters and event photos and window sitting space with bar stools. Perfect small bike café area for with total of 12 seating spaces.

In another two rooms we have boutique like bikes and accessory walls and freestanding furniture to shop the product as well as bike service and bike fitting area.  Accessory walls are made of palette wood cladding with dark red Flamme Rouge color frames, steel wall system for clothing and shelving made of upcycled scaffold boards with enlarged bicycle cassette parts made of black vinyl applied to the walls.

We pay special attention to kids’ area creating fun wall using the same materials, building pump truck like bicycle shelving with clothing hangers under it and fun kids graphics to finish it off.

Freestanding furniture are made of upcycled palette wood and scaffold boards as well as old wooden crates.

All furniture was custom made for the project.


The project was done whilst working for Trek as Design Lead / Construction Manager Europe.