READ ON MOBILE HORIZONTALLY
READ ON MOBILE HORIZONTALLY

I can handle every aspect of your store’s design, from concept to completion. This includes designing, producing, and sourcing all FF&E (furniture, fixtures, and equipment) to perfectly suit your space.
I can also assist with visual merchandising, store branding, window display design, and even planning applications for external signage and store façades, and Listed Building Consent if your building is protected.
You decide how much support you need from us—Iam here to help at any stage.
Over the past 20 years, I have gained extensive experience in assessing, designing and building stores, ensuring that they operate efficiently for both employees and customers, and that they look amazing with a wow effect.
My love for mountain biking and cycling industry inspired me to focus on helping owners of bicycle stores, so their stores can thrive in all aspects, from store functionality, through beautiful interior into profitability.
But I do not limit myself to one industry.
Once the design phase is complete, I can manage every aspect of your project from start to finish. With extensive experience overseeing on-site projects, I will ensure everything runs smoothly.
As your single point of contact, I will handle all building works, finishes, installations, FF&E procurement, certifications, and more—giving you peace of mind and eliminating the stress of managing it all yourself.
Your needs are unique, and I prioritize getting to know your business inside and out before any planning starts.
I design interiors that are not only visually stunning but also highly functional, with a thoughtful flow that’s comfortable for both you and your customers—and most importantly, drives sales.
Before diving into the design process, I take the time to learn every detail about you as the store owner and your business. Through in-depth discussions and questionnaires, we’ll explore your goals, challenges, and strengths to ensure the design aligns perfectly with your vision.
I love working with individuals, brands, and developers alike.
I have helped over 40 store owners across Europe, Asia, and America increase sales, impress customers, and create an exceptional working environment.
My impact is immediate and measurable, earning the trust of even the most sceptical store owners.
My work leads to increased foot traffic, enhanced customer engagement, and an improved shopping experience—all resulting in higher sales and happier staff.
I will help you stand out from the crowd, enhance your presence on the high street, and boost your sales.
With a deep understanding of customer behavior, we create seamless store layouts and captivating displays that ensure an engaging, enjoyable shopping experience.
My expertise lies in bringing the “wow” factor to your store’s interior while fostering a sense of community around your brand, so customers form an emotional connection with your space. This not only drives repeat visits but ensures they return for the experience as much as for the products.
Let’s build this success together.
At WHiCH iNTERiORS, we bring together deep expertise in the bicycle industry, retail experience, and a passion for biking and consumer psychology—all in one package. When you work with us, you’ll experience our enthusiasm for cycling and retail firsthand, and see how excited we are to make your store a successful, customer-friendly space.
We leverage our extensive practical knowledge of how the sales floor interacts with back-of-house and service areas. This expertise comes from successfully delivering numerous projects and from years of working within the retail environment, combined with our keen understanding of consumer behavior.
And perhaps most importantly for bicycle store owners: cycling is a core part of WHiCH iNTERiORS’ founder, Gosia Adamska’s, life. For her, cycling is not just a hobby—it’s a way of life. It’s how she escapes, relaxes, socializes, and enjoys endless hours of fun (and a few injuries) while connecting with nature.
Looking for furniture and fixtures specially designed for your bike store?
Whether you need ready-made or custom solutions, you’re in the right place. With extensive experience as an interior architect, furniture designer, and producer who knows the bicycle industry inside out, we create custom furniture that showcases your products in a way that’s both visually appealing and highly functional. Let us help you elevate your store with designs tailored to your specific needs.
Need an expert to pinpoint small yet impactful changes that can enhance your store’s appearance and functionality? We’re here to help.
We offer a fixed-rate, one-day consultation for an immediate assessment of your store. Here’s how it works:
We’ll schedule a day to visit your store and spend 3-4 hours carefully observing its visual presentation (both inside and out) and assessing its functionality.
At the end of our visit, you’ll receive a comprehensive list of tailored advice and recommendations, outlining practical improvements to elevate your store’s appearance, efficiency, and overall customer experience.
Fixed Rate: £750 per store visit
1-hour online consultation: £100
For stores outside of UK please contact for a quote.






